From Matte to Metallic: The Evolving Preferences in Eye Makeup

The landscape of eye makeup is ever-evolving, with consumer preferences shifting from the understated matte finishes of past seasons to the bold and shimmering effects of metallics. At XJ Beauty, we help brands stay ahead of these trends by developing products that cater to these changing desires.

Matte eye shadows have long been favored for their subtle sophistication, but the current trend leans towards metallic shades that make a statement. These reflective hues are perfect for creating eye-catching looks that stand out in both daytime and evening settings.

Metallics are not just about the shine; they offer a range of textures and intensities that can be tailored to suit different markets and occasions. XJ Beauty’s expertise in formulation allows us to create metallic eye products with rich pigmentation and long-lasting wear, enabling brands to offer consumers versatility and innovation in their makeup routines.